How Are Apps Shaping the 2012 Election? [INFOGRAPHIC]

14 Oct

See on Scoop.itWebsite Designing

A new infographic shows how both Barack Obama and Mitt Romney have focused on mobile advertising for this year’s election.

 

If 2008′s presidential race was the social media election, then this year’s is certainly the mobile election.

 

EngineYard.com created an infographic that breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.

 

Some notable stats from the graphic: 70% of the most active iPhone states (New York, California, Illinois) tend to vote Democrat, while 70% of the most active Android states (Colorado, Arizona, Georgia) tend to vote Republican. And, of the approximately $1 billion spent on the election by both parties, around $54 million has been spent on digital advertising — including mobile.

 

See on mashable.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: