A new infographic shows how both Barack Obama and Mitt Romney have focused on mobile advertising for this year’s election.
If 2008′s presidential race was the social media election, then this year’s is certainly the mobile election.
EngineYard.com created an infographic that breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Some notable stats from the graphic: 70% of the most active iPhone states (New York, California, Illinois) tend to vote Democrat, while 70% of the most active Android states (Colorado, Arizona, Georgia) tend to vote Republican. And, of the approximately $1 billion spent on the election by both parties, around $54 million has been spent on digital advertising — including mobile.
See on mashable.com